Perekrestok –
Checkout Redesign
- year
- 2023
- timeline
- ~ 1 months
- see it live
- perekrestok.ru
Description
Redesigned the web checkout for Perekrestok’s online store, optimizing the responsive interface and aligning the UX with the mobile app.
This resulted in a seamless cross-device experience, a streamlined checkout process, and increased conversion rates.
- 5% increase in web-checkout conversion rate
- 7% decrease in cart abandonment rate
- 8 % uplift in app-checkout conversion among users who migrated from web