Perekrestok –
Checkout Redesign
Description
Redesigned the web checkout for Perekrestok’s online store, optimizing the responsive interface and aligning the UX with the mobile app.
This resulted in a seamless cross-device experience, a streamlined checkout process, and increased conversion rates.
















5% increase in web-checkout conversion rate
5% increase in web-checkout conversion rate
7% decrease in cart abandonment rate
7% decrease in cart abandonment rate
8 % uplift in app-checkout conversion among users who migrated from web
8 % uplift in app-checkout conversion among users who migrated from web